Product Love: Nichido Length & Curl Mascara

Soo.. This is my first official review blog! *excited*

And, as you can see by the title of this post, this is going to be about one of the beauty products that I absolutely love - the Nichido Length & Curl Mascara!

Here is how the packaging looks like. 

I'm not sure but I think the packaging changed to a bulkier, more plasticky tube which I don't quite like. It's also in a box set type of thing wherein 2 pencil eyeliners are included as well. 

This mascara retails for around Php 190, I think. I can't remember the exact price, though. Anyway, it's super affordable! :)

So, anyway, here is what the brush looks like. It has typical fiber-y bristles.

Now, before I tell you just how amazing this mascara is for me, I have to tell you what my eyelashes are like. 

*Note that different people have different kinds of eyelashes, so mascaras do not work the same for every lash type. :)

Mine are typical Asian lashes which are quite thin and which grow stubbornly downwards because of my hooded eyelids. Here are some pictures.

eyes closed

side view

I know that in these pics, my eyelashes don't look short and stumpy, (they actually even turn up a wee bit) but in this picture, you'll get to see how my eyelids pretty much cancel them out. 

ta-dah! eyelashes are gone :(

The Nichido Length & Curl Mascara was one of the first mascaras that I have ever bought with my own money. Since I wasn't that into makeup then, I figured getting a cheap mascara was alright. I actually didn't really expect too much from it, but then...

WHAM!

Yep, that's right. I was surprised at how great this mascara worked for my stubby lashes! Really, I only needed to use 1 coat for both eyes - that means I didn't need to re-dip my brush into the product to get amazing eyelashes for both my eyes. Here's a couple of other pics to show you how well this mascara worked for me.

both eyes (top and bottom lashes) with 1 coat! 

I love that this mascara is very buildable as well. If you want uber long lashes, you can simply add more coats. I recommend adding the second coat right after the first one, though, to avoid clumping.

side view (pardon the smudges)

In the picture below, you can see how soft, fluttery, and clump-free my eyelashes are after the mascara. Another thing that I love is that this mascara doesn't give you hard, brittle looking lashes. They feel really natural! 

Here's a closer look at my lashes after the mascara, without editing the pic.

Really, I think that this mascara can stand up to other more expensive brands out there. Though it doesn't really do a whole lot in the volumizing department, you have to note that this mascara was labeled a "Length & Curl Mascara" in the first place - and man, can it lengthen! In my opinion, I look like I'm wearing a really natural pair of falsies. :)

I love that even though this isn't a waterproof mascara, it held up my lashes well and didn't really smudge much - and I have the oiliest eyelids ever!At the end of the day, this mascara only smudged the tinest bit on me - which is great for a mascara this cheap, in my opinion! 

I also have to note that I feel like this mascara made my lashes grow -- seriously! I swear my lashes were much, much stumpier than the pics above before I started using the mascara. The mascara itself doesn't have any sort of claim to that effect, though. :)

So, do I recommend that you buy this mascara? Well, duh. For less than Php 200, you can't really go wrong, can you? ;)